Piw Piw Coffee — Brand Identity & Logo System

Developed the complete brand identity for Piw Piw Coffee, a specialty coffee concept in Casablanca. This includes the logo system (first draft to final), brand style guide, color palette (Almond Cream + Espresso Brown), typography, and physical brand mockups on cups and packaging. The concept repositions a playful brand name into a bold, urban coffee experience targeting Casablanca's digital nomads and coffee enthusiasts.