Building a Flexible Visual System from Orbion’s Brand Mark

Building a Flexible Visual System from Orbion’s Brand MarkBuilding a Flexible Visual System from Orbion’s Brand Mark

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Naveed Shah

• Nov 4

From a brand mark to a flexible visual system.

Orbion’s identity started with a logo. I wanted to explore how that single mark could evolve into a broader visual language.

Using Claude, I built a custom interactive tool that transforms the Orbion mark into customizable coin compositions.

The tool lets me control the number and arrangement of coins, shape, angle, lighting, and animation. I can export the results as PNGs or videos, then bring them into Figma for final compositions and typography.

The system makes it possible to create a wide range of cohesive visuals for social media, websites, pitch decks, campaigns, and product launches without starting from scratch each time.

Brand Design Design Engineering Logo Design Claude Figma

Sam Stoof

pro

• Oct 30

Rofella - Brand Expressions

Completed work

Adobe Illustrator Figma Midjourney Brand Design Logo Design Creative Direction

Anna Iossifov

pro

• Oct 31

The serif wordmark against that warm, textured paper feels so confident and timeless, and the deep burgundy gives the whole identity real character. Beautifully restrained work, keep going! Did the paper texture come from a real scan or did you build it digitally?

Filip Panov

max

• Oct 30

Are you still designing Brand Guidelines presentations from scratch?

I created this Mini Brand Guidelines template as a modular, editorial-style system built to help designers and studios present brand identity work with structure and clarity in no time. Whether you’re delivering a new identity to a client or documenting internal brand assets, this template provides a confident, consistent framework.

Tap the link above to get it.

Design Systems brandguidelines Brand Design