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Super happy to share a branding work I did recently.
The Leora Nine is a community of nine residences, each with its own character and scale. The client wanted the identity to represent each home while still expressing a sense of unity.
I developed a sculptural star made from nine individual, house-inspired forms. Brought together, they create a distinctive mark that reflects the nine residences as one cohesive community, while giving the identity an architectural and premium feel.
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AMSW — Brand Art Direction & Visual Identity
A visual direction developed for AMSW, combining premium sportswear with a dark, minimal, and performance-driven aesthetic.
The concept focuses on discipline, intensity, and controlled energy, using cinematic photography, deep blacks, cool blue tones, bold negative space, and minimal typography to create a strong and recognizable visual language.
I developed the art direction across campaign imagery, brand compositions, typography, logo applications, and lifestyle visuals, with the goal of creating a premium identity that can translate across apparel, digital content, packaging, and future collections.
Role: Art Direction · Graphic Design · Brand Identity · Visual Direction · Campaign Design
Tools: Adobe Photoshop · Illustrator
Is this made with AI?
Just wrapped up a new redesign, and I’m really happy with how it turned out. 💻
Can’t wait to share more details and the live site soon...
Sitting on this before the reveal instead of rushing to post it says you're already happy with how it landed, so now I'm curious what part of the redesign you're most excited for people to see once the site goes live.
Have you ever gone this bold on a 404? ⚡
Back to our latest poll: y'all voted Black (60%). We shipped Pink anyway.
Our client's call, not ours - and once you see her brand, you'll get why. Feminine-led, bold, unapologetic - Pink was never really up for debate on her end. 💗👠
See it live: https://productionportugal.com/404
404pagecreativewebsitewebdesignCreative Design Motion DesignWeb DesignAdobe After EffectsFigmaWebflow
You nailed the overall mood here. The details just reinforce it nicely.