And we cant forget the controversy Do you think Coke is way too similar to Marlboro now?

And we cant forget the controversy Do you think Coke is way too similar to Marlboro now?And we cant forget the controversy Do you think Coke is way too similar to Marlboro now?

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Agustin Dell Aquila

max

• 10h

And we cant forget the controversy

Do you think Coke is way too similar to Marlboro now?

Agustin Dell Aquila

max

• 10h

Coca-Cola's new identity has been criticized for being "before and before". A refresh so subtle that many people don't even notice it.

Personally, I think...

Studio Duo

max

• 18h

Lucra Project Kickoff — Starting a Rebrand from Zero

Every rebrand starts the same way: a blank page and a long list of questions.

Before a single color or typeface gets chosen, we run a full discovery process: positioning, audience, voice, visual references, and competitive landscape.

The goal is simple: understand the business well enough that design decisions stop being guesses.

Next up: research.

brand Figma branddesigner

Maty Sandoval

max

• 15h

Starting with positioning, audience, voice, references, and competitors gives the visual work a real backbone. Which discovery question usually exposes the clearest rebrand direction fastest?

Bella Brillantes

pro

• 18h

Led a 180-template Retail & E-commerce campaign for Canva Philippines, including IG posts & stories, TikTok live backgrounds, e-commerce banners, and tarpaulins & posters.

We introduced two new doctypes to the local library, starting from one insight: tarpaulins and banners are everywhere in Filipino retail (market stalls, store openings, roadside sales), and Canva didn't have a dedicated template for them.

Five design styles. 180 templates. One goal.