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😊 The taste of cherry wine and the scent of cherry blossoms in a project for a boutique.
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BRED FOR. is a fictional dog brand built on one idea: every breed was bred for a job, and the instinct never left. Collies herded sheep, poodles retrieved ducks, Yorkies hunted rats, Dalmatians ran beside fire carriages, so each product turns a breed's original work into an everyday object.
Style 01 is built from Japanese and Korean folk art found at the Cleveland Museum of Art, The Met, LACMA and the Rijksmuseum, and designs the products as soft, deadpan designer objects.
Style 02 is built from early colour autochromes and a 1914 lithographic poster from the Rijksmuseum and the Albertina, and turns every scene into a modern fashion campaign with an archival feel.
The two Styles were chained with Edit image: Style 01 products placed into Style 02 scenes, every headline rewritten in the brand's dry, deadpan voice. The strongest images were selected, upscaled and finished with a logo made in Recraft Logo Maker.
Style 01 (products): https://www.recraft.ai/styles/b8e1a6b6-ae61-49db-907d-74229530b596
Style 02 (campaign): https://www.recraft.ai/styles/7f2a89de-d69a-4fad-aa0d-ba6302c9a2f3
Pauli | Fashion with a Personal Touch
For Pauli, a fashion boutique with a warm, caring personality, I designed a logo that brings its “fashion & love” philosophy to life through playful, distinctive lettering.
The connected lowercase wordmark combines rounded strokes, circular details, and flowing curves. Its consistent line weight creates visual harmony, while the elongated “p” and tall “l” give the silhouette rhythm and individuality. A small heart replaces the dot above the “i,” weaving the boutique’s affectionate character directly into its name.
A delicate serif tagline adds elegance beneath the expressive lettering. Deep blue anchors the identity, balanced by soft blush pink and fresh pastel green for a welcoming, uplifting palette.
The letterforms also become a flexible graphic toolkit: separated, mirrored, and repeated, they create decorative motifs and packaging patterns. This extends the logo into a cohesive identity, giving every detail the same personal, lovingly considered feel.
Lovely design
Nazca Terra Pop is a vector style, built from a single Nasca bottle painted on the south coast of Peru 1,500 years ago .
I unwrapped its flying figure, vectorized it, and grew a small world of people, animals and objects around it to train the style, keeping the original earth palette of terracotta, maroon and bone. Then I gave it real jobs: an in-flight safety guide for a made-up airline, a ten-piece collection called Everyday Problems that tells modern annoyances the way the Nasca told their myths, and a microsite where the art becomes a painted tablet again like it would be 1500 years ago.
Nice work.