Built a commercial real estate site that speaks to serious money

Client runs a Florida-based commercial real estate firm - brokerage, development, asset management for investors who aren't messing around with single-family rentals. They needed a site that looked like they handle 8-figure deals, because they do.

The build: - WordPress landing page designed around three service verticals: brokerage, development, property management - Hero section with city skyline imagery (trust signals for commercial RE) - Service sections with alternating layouts to break up the scroll - Property search integration for active listings - "Have a Property?" / "Find a Property" dual CTAs targeting both sellers and buyers - Mobile-responsive but designed desktop-first (their audience isn't browsing on phones during deals)

The design approach: Commercial real estate sites need to feel established and credible - no flashy animations, no gimmicks. Clean layouts, professional photography, clear service breakdowns. The messaging had to position them as the Florida partner for investors who want local market expertise plus institutional-level service.

Also structured the content around their three revenue streams so visitors immediately understand whether they need brokerage, development, or management services - no digging through generic "services" pages.

Final result: Clean, professional site that converts investor inquiries and property owner leads. Looks like a firm you'd trust with a commercial property portfolio, not a residential agent with a WordPress template.

Commercial real estate is all about credibility at first glance - if the site doesn't look like it handles serious deals, the phone doesn't ring.