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Packaging design for HOKKI chips, focused on appetite appeal and brand recognition. The design gives each flavour its own identity while creating a consistent look across the range.
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Logos & Marks — Volume 12
A curated selection of recent logo and identity work.
This collection brings together commissioned projects, unused concepts, and exploratory directions across technology, AI, finance, sports, retail, and other industries.
The work explores geometric symbols, custom typography, monograms, and abstract forms, with a focus on clarity, distinction, and strong visual character.
Selected marks are available for acquisition.
For licensing, customization, or brand identity inquiries, feel free to get in touch.
Holding the whole volume to one hot orange on charcoal makes the marks easy to compare, and the Otima symbol stacking a gate shape over the wordmark is my favorite of the set.
Fresh case study 🚀🚀🚀
Brand identity for Peak, an all-in-one website builder for WordPress that I design and build. A four-letter mark, a warm paper-and-ember palette and one system that runs from the favicon to the packaging.
A four-letter mark that has to hold from favicon to packaging is a tough constraint. Did you draw one letterform first and build the other three from it, or design them together as a set from the start?
A product design project focused on creating a distinctive visual identity and a clear, professional presentation for the Agroxim brand.
Product and visual design
Layout and composition
Color palette and typography selection
Visual consistency and attention to detail
Preparing the final design for presentation
Tools & Software:
Adobe Illustrator · Adobe Photoshop · Adobe After Effect · Adobe Indesign
Focus:
Creating a visually appealing, professional design that communicates the brand's identity and helps the product stand out.
The agroxim wordmark sitting over that field photography is a lovely pairing, Sahib. Fresh greens really do the heavy lifting for an ag brand. Strong identity work.
