Explore How Top Brands Use Illustration to Tell Stories in 2025

Explore How Top Brands Use Illustration to Tell Stories in 2025Explore How Top Brands Use Illustration to Tell Stories in 2025

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Mary Delaney

• May 12

https://www.creativeboom.com/insight/how-brands-are-using-illustration-to-tell-their-stories-in-2025/ Some great examples here, especially showing brands creating experiences instead of straight up advertising.

creativeboom.com

How brands are using illustration to tell their stories in 2025

These six compelling case studies demonstrate how forward-thinking brands are leveraging the power of bespoke illustration to engage and entertain their audiences. Have you noticed how more and m…

Jeremiah Haastrup

• May 14

Not every coffee moment needs a rush. Nocaff is my recent brand identity concept, created for people who want the ritual, flavour, and comfort of coffee without the caffeine kick. Built around a French Vanilla profile and an identity rooted in ease, the brand was designed to feel calm, modern, and distinct on shelf. From the wordmark to the sloth illustration, every detail was made to turn decaf into something memorable, not ordinary. It was a chance to explore how quiet can still stand out.

View the full project on Behance:

https://www.behance.net/gallery/248626219/Nocaff-Decaf-Coffee-Brand-Identity-Packaging