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https://www.creativeboom.com/insight/how-brands-are-using-illustration-to-tell-their-stories-in-2025/
Some great examples here, especially showing brands creating experiences instead of straight up advertising.
creativeboom.com
How brands are using illustration to tell their stories in 2025
These six compelling case studies demonstrate how forward-thinking brands are leveraging the power of bespoke illustration to engage and entertain their audiences. Have you noticed how more and m…
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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For me, it’s cultural context. AI can generate references, but it can’t fully replicate lived experience. As a South African creative, so much of my work relies on instinct, memory, language and the nuances of how we actually experience our culture.
When I’m reimagining iconic or legacy South African brands, the success of the work depends just as much on what I bring to it as the tool itself; my lived experience, cultural memory, understanding of our language, humour, visual codes and the way South Africans actually experience these brands.
The technology can help me execute an idea faster, but it can’t replace the instinct behind why something feels recognisably South African, why a certain reference matters, or why one creative choice will resonate more deeply than another.
Fabulous work, I keep circling back to it! 🤍
If AI can generate beautiful illustrations in seconds… why would you still draw one yourself? 🤨
I'm currently working on a packaging project that I can't share just yet, but one part of the process stood out: the hero element is a custom vector illustration, drawn by hand from...
Absolutely love this perspective. AI can accelerate the execution, but the cultural instinct, lived experience, and understanding behind the creative direction are what make the work truly resonate. Really thoughtful work. 🤍
Warm up your creative projects with the charming Cozy Cup Collection! This premium bundle retro-inspired beverage illustrations, ranging from steaming tea to chilling cocktails with a 'groovy' vibe. It's the perfect toolkit for cafe branding, playful menus, unique merchandise, or custom sticker designs that need to stand out. Checkout Now!
The retro linework and the consistent little highlight on every cup is what makes this read as one set rather than a pile of drinks. That cohesion is exactly what cafe brands need for menus and stickers. Nice bundle.
I love the mix of personalities, I think they could be some cool comic characters.