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Memory Vault is an original product concept I developed from idea through sourcing, packaging, ecommerce and wholesale positioning. The concept combines physical keepsakes with hidden USB-C storage, allowing customers to preserve photos, videos and other digital memories inside a tangible product.
I developed the product formats, sourcing strategy, supplier coordination, packaging, pricing, branding, ecommerce presentation and go-to-market approach. The line has included ornaments, keychains, magnets, displays and power-bank concepts designed for destination retail, nonprofits, events and specialty gift markets.
This project reflects how I approach product development: start with the customer need, build the product around it, then connect sourcing, packaging, pricing, branding and sales into one practical path to market.
Live site: memoryvaultusb.com
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Same layout but two completely different feelings🙂↔️
This is a vault app. The design has one job: make it feel safe to open.
🧮 The red one is alert.
🐊 The dark one is calm.
Which one would you trust with your collection?
52 voted
57%
39 voted
43%
91 votes
Closed
Red usually reads as 'something's wrong' rather than 'high value,' so my gut says the dark concept builds more trust when there's real money on screen. Have you tested this with actual users yet, or is this poll your first read on it?
A year ago, I moved from our i18n team at Canva, where I led and supported template campaigns built around cultural insights, local context, and the nuances of how people celebrate, communicate, and create across different locales.
Now, on Growth, my design team's starting point looks different. We work mainly from SEO data, search behavior, and signals around what people are actively looking for 👀
Different insight. Different source. Same creative process: find the signal, ground it in real-world research, understand the person behind it, and turn that understanding into something useful, relevant, and worth creating.
It’s honestly been interesting to see how changing the input can change the output, while the fundamentals of good design stay surprisingly the same.
Here’s a look at what my team has been making so far this year! ✨
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Disclaimer: Performance metrics shown are illustrative and for presentation purposes only
A closer look at AlignIQ — exploring how AI can make planning, alignment, and execution feel simpler.
Keeping the product UI minimal, focused, and easy to navigate, while building a visual system around it that gives the product its own character.
Still refining the details. More soon.
looks clean and sharp