The difference between B2B and B2C service business websites is bigger than most designers realiz...The difference between B2B and B2C service business websites is bigger than most designers realiz...
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Arushi's avatar
Arushi G
pro
• Jun 17
The difference between B2B and B2C service business websites is bigger than most designers realize.
A B2C site (cleaning company, plumber, electrician) needs to convert fast.
The visitor has a problem right now.
They need to call in the next 5 minutes.
Needs a phone number above the fold.
A B2B site (consulting firm, IT services, staffing agency) needs to build trust over multiple visits.
The buyer has a committee + a procurement process.
They'll come back 3–4 times before reaching out.
Needs a case study library and a "Book a consultation" flow.
Same industry - "service business" - but completely different design strategies.
Designing both the same way is one of the most common mistakes I see.
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