Project Type: Self-Initiated AI Video Ad Concept

I created this AI video ad concept for Petite Femme to explore how visual storytelling can help a fashion brand connect with its audience.

The idea was to create more than a simple product showcase. I wanted to use cinematic visuals, carefully planned scenes, and movement to tell a story that draws viewers in while keeping the brand's fashion identity at the centre.

I developed the concept, planned the visual direction, and used AI tools to bring the scenes to life. This involved writing detailed prompts, guiding the composition and movement of each shot, and maintaining visual consistency across scenes so the video felt like one connected story rather than a collection of unrelated clips.

The project allowed me to explore how AI video creation can combine creative direction, fashion advertising, and storytelling to produce engaging brand content. It was a self-initiated concept project created to demonstrate my approach to developing creative ideas and turning them into visual advertisements.