Most brands skip strategy and go straight to design.That's why they end up with a beautiful logo that says nothing.
I built Brand Strategy Kit , a FLORA Technique that runs a full agency brand strategy workflow from a single brief.
One input. Three complete brand directions. Everything your designer needs before they open Figma.
Here's what it generates:
→ Deep audience + market research
→ Competitive white space analysis
→ 3 distinct brand directions
→ Color direction + hex codes per direction
→ Typography direction per direction
→ Brand voice per direction
→ Visual mood board per direction
→ Full creative brief per direction
→ Side-by-side direction comparison
It doesn't design your brand.
It builds the strategic foundation that makes great design possible.
Built for founders who need clarity before hiring a designer, brand managers briefing a creative team, and designers who want to sell strategy before selling execution.
i built this portfolio template in framer a few months ago, and it’s been exciting to see how much traction it’s been gaining lately!
it’s now #81 overall and #25 in the designer category on the framer marketplace, bringing in more views, reach, and commissions along the way.
sharing the case study here if you want to take a closer look at the project and see how it came together! 🙌
Huge congrats Max! #81 overall and #25 in designer category on Framer marketplace is no small feat 🚀 Framer templates that actually get traction + commissions is the dream. Well deserved!
A hot take in branding: Should premium always play it safe?
We recently explored two contrasting creative directions for a premium carpet and home décor brand based in Jaipur, India.
Moodboard 01: Challenges category conventions with a maximalist, editorial approach. Inspired by visual journals, printed matter and the stories objects carry.
Moodboard 02: Embraces familiar premium codes. Neutral colours, conventional logo forms and spacious layouts that let the products take centre stage.
Both serve a purpose, but the brand's core idea is “Stories Worth Keeping.”
Which direction would you remember for a brand that sells more than objects, but the stories behind them?