Most brands skip strategy and go straight to design.That's why they end up with a beautiful logo that says nothing.
I built Brand Strategy Kit , a FLORA Technique that runs a full agency brand strategy workflow from a single brief.
One input. Three complete brand directions. Everything your designer needs before they open Figma.
Here's what it generates:
→ Deep audience + market research
→ Competitive white space analysis
→ 3 distinct brand directions
→ Color direction + hex codes per direction
→ Typography direction per direction
→ Brand voice per direction
→ Visual mood board per direction
→ Full creative brief per direction
→ Side-by-side direction comparison
It doesn't design your brand.
It builds the strategic foundation that makes great design possible.
Built for founders who need clarity before hiring a designer, brand managers briefing a creative team, and designers who want to sell strategy before selling execution.
GATE108 is a forward-thinking ecosystem bringing together people, ideas, experiences and new ways of living, working and connecting.
We’ve been their long-term design partner, shaping and continuously evolving a flexible visual ecosystem across visual strategy, brand identity, creative direction, digital experiences, event assets, 3D motion and social media.
Inspired by the idea of GATE108 as a gateway into a multidimensional world of people, ideas and possibilities, we’ve built a brand system designed to move, adapt and grow across physical and digital spaces.
As the brand evolves, we continue to create new expressions while keeping the wider ecosystem cohesive, recognisable and ready for what’s next.
Branding v3 for Virtuoso
This design evolution, made an impact to the brand growth's by:
- Increasing website conversions
- Having consistent brand presence across digital mediums
- Increase brand awareness
See full case study here