Most brands skip strategy and go straight to design.That's why they end up with a beautiful logo that says nothing.
I built Brand Strategy Kit , a FLORA Technique that runs a full agency brand strategy workflow from a single brief.
One input. Three complete brand directions. Everything your designer needs before they open Figma.
Here's what it generates:
→ Deep audience + market research
→ Competitive white space analysis
→ 3 distinct brand directions
→ Color direction + hex codes per direction
→ Typography direction per direction
→ Brand voice per direction
→ Visual mood board per direction
→ Full creative brief per direction
→ Side-by-side direction comparison
It doesn't design your brand.
It builds the strategic foundation that makes great design possible.
Built for founders who need clarity before hiring a designer, brand managers briefing a creative team, and designers who want to sell strategy before selling execution.
As a designer, I feel like I constantly need to keep up with new tools and products, if only to keep my "has a computer replaced me already?" anxiety under control
At first, we expected AI to do everything with one click
Then we moved on to writing ridiculously long and detailed prompts
And now I feel like we're finally getting to a healthier place with our expectations: build a good system → get good results
I went to play with Recraft's new Logo Maker to see if AI can actually make decent logos now
Weeeeell, you can see the result for yourself! 🤩
Sure, it's not a magic button that reads your mind and does everything for you. But if you have a clear sense of your brand's style and personality, the results can be surprisingly good
Left - my usual aesthetic. Right - Recraft's take on me
So, what do you think of my one-click logo?
Does it feel like me? 🪩✨
“Build a good system, get good results” is exactly where I’ve landed too. The tool only goes as far as your sense of what you’re after. How many tries did it take to get there?
Solvana is a self initiated brand identity for a boutique yoga studio, built to feel calm, grounded and premium without the usual wellness clichés. The project