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SPORTPESA — MATCH DAY EXPERIENCE
From the opening moments to the final cheers, this edit turns a lively match-day experience into a story that keeps the energy moving. Every cut, moment and transition works together to capture the atmosphere and make the viewer feel part of the experience.
The network for creativity
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Since October 2025, I’ve been working with Frontify on an ongoing series of onboarding and tutorial videos designed to help both new and existing users better understand the platform.
So far, we’ve created 75+ videos — and the library is still growing.
The workflow is fairly simple, but the challenge is in keeping everything clear, consistent, and engaging across such a large number of tutorials.
🎥 Screen Studio for recording
🎞️ After Effects for editing and animation
🙌 No AI used in the editing process
Every video is manually crafted with the goal of making product features and workflows easier to understand and follow.
It’s been a great long-term project and an interesting challenge in building a repeatable production process without letting quality or attention to detail slip.
✅ Check it out
#MotionDesign #VideoProduction #AfterEffects #ScreenStudio #ProductDesign #Onboarding #Tutorials #Frontify
75+ videos and still growing is a serious production pipeline. At that volume, are you templating the structure heavily to keep it sustainable, or does each video still get built mostly from scratch?
Earlier this year, the founder of Marlo Health 🐾 reached out with a simple ask: help edit some TikToks. They had ONE post live, 965 views, and 0 followers everywhere else.
What followed was a full content strategy build from scratch: pillars, cadence, on-camera coaching, a repurposing system so a founder with zero production capacity could still post consistently, and a whole lot of testing what actually worked vs. what just got comments.
TikTok is now at 449 followers with a top video hitting 191.8K views. Instagram and YouTube Shorts both went from 0 to real, growing audiences.
The part I'm proudest of isn't the viral video, it's the moment the data told us to post LESS. Going from daily posting to 3x/week, and getting way more selective, is what actually built the brand instead of just noise.
Full breakdown (with the strategy shifts, what flopped, and what worked) here: https://contra.com/p/QQl6grPA-content-strategy-and-content-creation-for-marlo-health?r=aletello
And honestly, having Marlo, the cutest golden, as a client is a highlight in itself.
Congrats - felicidades @Alejandra Tello !! I could watch Marlo eating, all day 😂
Surf Excel — Realistic AI Commercial Concept
Created a realistic cinematic AI commercial concept for Surf Excel, featuring premium product shots, natural environments, realistic motion, and polished advertising visuals.
AI VIsual DesignerContent CreationAdobe Premiere ProGoogle FlowGoogle GeminiAI Video Productionproductadvertisementbrandcontent
The product shots and overall realism make this feel much closer to a real commercial than a typical AI concept. I especially like how the visuals keep the product as the main focus while still making the environment feel cinematic.
