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An updated and more detailed presentation of my Alma family app identity concept. This version expands on the original project with additional logo variations, construction, color palette, typography, app applications, and real-world brand touchpoints to show the identity as a more complete visual system
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BLAIRE | Brand Identity & Packaging
Blaire was built around the idea of making a minimal brand feel distinctive without relying on excess.
The visual direction combines a restrained palette, confident typography and metallic packaging details to create something that feels clean and elevated, while still carrying enough personality to be recognisable.
Rather than treating the logo, packaging and supporting graphics as separate pieces, the identity was designed as one system. Repetition, scale and typography become part of the brand language, allowing it to stay consistent across both product and communication.
A closer look at some of the applications that brought the Blaire identity together.
Great job. I like it.
I recently worked on a US based stealth startup that needed branding, UX for the saas app as well as the website. Sharing a sneak peak of the branding work coming along. I hope you guys like it. 🔥
Stealth startup projects are always interesting. Curious to see how the branding and product come together once you can show more.
Some may call me crazy for spending money on these things, I call it for the love of keeping print alive. It was worth every penny.
Paper: Gmund Matt 92 (pic 1, 2) / Colorplan Pristine White (pic 3)
Finish, front: Silver chisel foil emboss
Finish, reverse: Silver foil blocking
Honestly? I SUPPORT THIS!! There's nothing like print design