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new motion video for coffee shop opining using davinci
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If people can't describe what you do in 6 words,
they'll never refer you.
They like you. They just can't repeat you.
That's a positioning problem, not a talent problem.
Here's why the number matters:
Referrals happen inside a 10-second gap in someone else's
conversation.
"Do you know anyone who...?"
Whoever comes to mind in that gap gets the work.
Usually that's the person with the simplest sentence
attached to their name.
Not the best portfolio in the city.
So try it right now.
Say what you do out loud. Count the words.
If you needed 20, cut with these 3 rules:
1. Name the person, not the industry
"I work with brands" becomes "I write for
dental clinics"
2. Name the outcome they'd brag about
Skip your process. Keep the result they'd repeat to a
friend.
3. Delete every word that could describe 400 other people
Strategic. Data-driven. Storytelling. Solutions. Nobody
passes those along.
The template:
I help [who] [get specific outcome].
Six words. Boring on purpose.
"I help dentists fill empty Tuesdays."
"I write SEO pages that rank."
(Six words is brutal. That's the point.)
If you can't compress it, nobody else can either.
Impressive sentences get compliments. Repeatable ones get
referrals.
What are your 6 words?
Drop them below and I'll tell you which one to cut.
“Repeatable beats impressive” is the real takeaway here. 🔥
Simple positioning is underrated.
Made this a year ago. Tried to show the 4 Pillars of media through simple visuals and crazy motion. Proud of how the timing and mood landed.
Would love your honest feedback - what worked, what felt off?🙌
The timing and mood land well; the simple visual language holds it together.
Most SaaS videos fail in the first 3 seconds. ⏱️
This is a UI-style animation I built to explain "AI, safely and securely" in a way busy teams actually understand: clean motion, clear message, no clutter.
I help businesses turn complex products into videos that get watched:
✔ Product explainers and SaaS animations
✔ Motion graphics and animated typography
✔ Launch videos, ads, and social cutdowns
✔ Sound design and final delivery
Need a video for your product? DM me
#MotionGraphics #SaaS #VideoEditing #ExplainerVideo #B2BMarketing
Clean UI motion makes the security message easy to grasp.