I designed and built this website for an award-winning aesthetic clinic in Fitzrovia, London. The goal was to feel like stepping into the clinic itself: calm, premium and personal, while guiding visitors towards the right treatment.

The hero is a cinematic video of the clinic interior that moves forward as you scroll, while the headline "Advanced Aesthetics. Personalised Around You." gently fades away. It creates the feeling of walking through the door. I paired an elegant serif with gold italic accents, against a palette of warm cream, champagne gold and deep espresso.

Navigation is built around the patient rather than the service menu. The "Start With What Matters to You" section offers two paths: browse by concern, such as ageing skin, redness or stubborn fat, or by treatment, for patients who already know what they want. Both paths use swipeable cards with real portrait photography.

Trust runs through every section. The founder is introduced in a magazine-style feature, qualifications appear as clear credentials, and awards sit alongside "As Featured In" logos from national press. A results gallery can be filtered by skin, tightening, body and contouring.

The full-screen menu brings every treatment, the clinic photo, the address, opening hours and a booking button into one elegant overlay. The page closes with a "Not Sure Which Treatment Is Right for You?" call to action, so undecided visitors always have a next step.