I fell for Japan as a teenager, visited many times, then lived there for seven years, long enough to know the konbini (convenience store) is a cultural institution: open 24/7, constantly rotating seasonal products, and locked in a friendly rivalry over the best coffee and sweets.
My other obsession is Taisho and early Showa graphic design, and while searching for inspiration, I found the work of Sugiura Hisui, whose lithograph posters announced Mitsukoshiβs new spring collections a century ago. So I thought: how would Hisui create ads for today's convenience stores?
I turned his posters into a Recraft V4 Style and launched the Spring 2027 range of Hinata Mart, a fictional convenience store. The series pairs todayβs bestsellers (fruit sandwiches, fried chicken, iced drinks, oden) with modern fixtures like the ATM and the self-serve coffee machine.
Hope you'll like it!