This month I’ve been writing about three kinds of business: real estate agents, coaches and local service businesses.
Different customers. Different offers. Different tools.
Same leak: someone shows interest, and nothing happens fast enough.
The agent replies after the showing. The coach replies after the session. The shop owner replies after the job.
Speed and follow-up aren’t extras. They’re the business.
Which of the three sounds like you? 👇
Real estate decks are some of my favourite to design. The product already looks good on camera, so the photos carry half the story. The tricky half is the numbers: rental yields and prices per listing have to sit next to a glossy Dubai skyline without killing the mood.
For Elevate Realty I made the numbers visual too. Instead of a plain "93% client satisfaction", the slide shows 100 small figures with 7 of them left grey. Your eye finds the grey ones before it reads the number.
Love the 93 percent visual, 100 small figures with 7 left grey makes the number land in a way a plain stat never does. Real estate clients definitely respond to that kind of clarity.
The least glamorous pages on a therapist website do some of the most important work.
For Catherine's practice I set up a Notice of Privacy Practices based on the HHS model, a Privacy Policy and Terms of Service, Google Analytics, and a contact setup that asks people not to send health details by regular email.
A careful client notices this. It tells them their privacy matters before they ever book a session.