Innovative Landing Funnel Design: From Course to Lead MagnetInnovative Landing Funnel Design: From Course to Lead Magnet
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Another quick project ⚑️ but with a slightly different approach.
Worked closely with the marketing team on this one. We were building a landing funnel, but instead of starting from the lead magnet, we started from the end.
First, we created the full course page to test if the offer would actually be interesting for the audience. The page was used for ads, with a form to see if the program fits the user – and if the user fits the program.
Only after that, we built the checklist lead magnet funnel to bring cold traffic and warm it up before sending people to the course page.
Projects like this are always fun because it’s not just design – it’s real marketing logic, testing, and iteration πŸš€
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β€’ 5h
Looking amazing @Serge Herasymchuk πŸš€
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Creatives on Contra have earned over $150M and we are just getting started