Imagine CapCut building its own world: A Gummy Wonderland.

A whimsical world where sweetness, fantasy, and childhood nostalgia collide.

Gummy Wonderland reimagines CapCut as an immersive candy universe, complete with a glowing candy castle, vibrant rainbow paths, oversized sweets, and playful gummy bear characters roaming freely across the landscape. It's a place that feels like you've stepped inside a dream you forgot you had.

The visual world is built in a bright retro-fantasy style. Polished 3D forms, pastel palettes, glossy candy textures, and soft cinematic lighting that pulls you toward a joyful, magical centre. Every frame is designed to feel alive, tactile, and irresistible.

Product: CapCut Gummies is the hero product, imagined as the signature treat sold within this world, the way every great theme park has its own candy. Playful, colourful, and collectible, the gummies extend the CapCut universe beyond its tools and turn the brand into something you can actually experience, taste, and remember.