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Meet Cutto — CapCut, reimagined as a translucent acrylic bonsai kit you assemble by hand. 🌿
For the #CapCutDesignStudio challenge, I started from one idea: CapCut is built on the cut. So I turned that into something physical — laser-cut acrylic pieces you stack into a tree that catches the light. Cut. Stack. Build.
Everything — the concept, the seasonal collection, posters, and even the landing-page layout — was built in CapCut Design Studio. As a designer, the biggest surprise was how familiar the tools felt; the learning curve almost disappeared.
Full brand + live site here
https://cutto.netlify.app/
Impressive
thankyou!
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The Editor Behind Every Story
Concept
For this reinterpretation, I imagined CapCut not as a tool, but as a lifelong storyteller—the invisible editor helping us make sense of the moments that shape who we become.
The film follows a young man who discovers a letter written by his 10-year-old self. As he revisits the dreams, expectations, and promises contained in the letter, he realizes that while life did not unfold exactly as planned, every experience, relationship, and memory became part of a story still being written.
CapCut is reimagined as the editor behind every story—quietly helping us preserve, connect, and give meaning to the chapters of our lives.
Creative Process
The visual development began inside CapCut Design Studio, where I explored references and inspiration from the existing asset library to establish the emotional tone and visual language of the film.
Using Design Studio, I generated the key still images for each scene, developing the characters, environments, and cinematic moments that would form the narrative. These images became the visual foundation of the project.
The generated stills were then animated and sequenced in Runway to create motion, allowing the story to unfold through a series of interconnected moments and memories. Throughout the process, the focus remained on creating an emotional journey that reflected the film's central idea: that every life is a story still being edited.
Final Message
Every life is a story still being edited.
You were never writing it alone.
CapCut — The Editor Behind Every Story.
I decided to re-imagine CapCut as a co-working space for creatives, where you can work all day (or all night), always fueled by free coffee on tap ☕
There's the "timeline lounge", where you can go when you want to network and share ideas, but also individual pods where you can go in and take a call or record audio 🎤
Essentially, this is a space that, much like the current CapCut brand, tailors itself for creatives and meets you where you're at, whether you're a morning person or night owl, or even if you're working away on your 5 to 9 until you can leave your 9 to 5.
Heck, bonus points if you are a video editor and you go there to edit using CapCut! (they should give out free memberships to whoever does that IMHO) 🤩
CapCut team, feel free to jump in on this idea - it's free for a limited time, all I ask is an invite to the grand opening 😉
This was all created by me, Sílvia Pinho, you can email me at hello@freelancingwithsilvia.com or find me on socials @freelancingwithsilvia
And, of course, you can see my vision and progress through the videos and images below 👇
oh, this is SUCH a solid concept that you brought to life. i could absolutely see this kind of development branching out from the brand in the future, & your integration of a clear color palette calls just the right amount of attention back to where logos are placed, never...
In the name of Allah, the Most Gracious, the Most Merciful.
I reimagined CapCut as an alternative brand for a computer graphics card designed for video editing, using CapCut Design Studio. It was a fun and rewarding creative challenge that allowed me to explore a completely different identity for the brand.
The creation process was fairly simple. I started by recreating the logo, then designed a series of prompts to generate the remaining visuals. To guide the creative direction and maintain consistency, I used a combination of images generated within the studio and photos from my own album as visual references.
Maybe I won't win, but this has been a wonderful experience, and I'm grateful for the opportunity to participate and create something unique.
X POST LINK : https://x.com/i/status/2061292636254695777
Wish me luck! 😘
Alhamdulillah for everything.
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