The fastest way to look cheap is to compete on being the cheapest. The moment price

The fastest way to look cheap is to compete on being the cheapest. The moment priceThe fastest way to look cheap is to compete on being the cheapest. The moment price

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Radu Sferlic

pro

• Jul 8

The fastest way to look cheap is to compete on being the cheapest.

The moment price becomes your main argument, you've told the market you have nothing else.

It feels like the safe move. Undercut the competition, win on affordability, get the deal. But cheap is a race, and the only prize for winning is thinner margins and worse clients.

Here's the trap. When you compete on price, you attract people who only care about price. They don't value your work. They question every invoice, negotiate every line, and leave the second someone cheaper shows up. You didn't win a client. You rented one.

And there's always someone cheaper. There's always someone willing to do it for less, do it worse, and burn out doing it. That's a game you don't want to win.

Premium works differently. It doesn't ask "how little can I charge?" It asks "what is this actually worth to the business?" A website that adds real revenue isn't a cost to minimize. It's an investment with a return. Price it like one.

The clients worth having don't want the cheapest option. They want the right one. They're paying for the outcome, the certainty, and the fact that it gets done properly the first time.

Cheap competes on price because it has nothing else to offer.

Premium competes on results, and lets the price take care of itself.

Charge for the value. Not the hours.

Shopify shopifycro conversionoptimization

Tiermove

• Jul 20

Exactly. One nuance: “premium” only works when the page makes the value boundary concrete. I look for three things: who the higher-priced option is for, which costly constraint it removes, and proof that the outcome is real. Without those, a higher price is just a claim; with them, price becomes a positioning signal.

Radu Sferlic

pro

• Jul 20

That's right!

Sufyan Baig

pro

• Jul 20

Let's compare two of my most successful recent eCommerce design projects.

Which one would you vote for?

Figma Shopify websitedesign

10 voted

71%

4 voted

29%

14 votes

Closed

Stephanie | Marketing & Course Launch Strategist

max

• Jul 21

A client came to me with a limited budget. Instead of telling her what wasn't possible, we focused on what was.

She provided the copy and the photos. I took everything she had and turned it into a clean, very simple designed sales page in less than an hour.

The result? A page that looks professional, clearly communicates her offer, and most importantly... a client who couldn't be happier.

Sometimes a straightforward, well-structured page is exactly what a business needs to start selling.

You don't always need the biggest website. You need the right website for where your business is today.

And seeing a client excited about their new page? That's always worth it. ✨

Canva Design Kajabi

Abdullah Khan

pro

• Jul 22

Simple pages often outconvert complex ones for a reason that has nothing to do with budget. less to look at means less competing for the one decision that actually matters, which is the click