Restaurant Website Concept — Visual Direction & Client Approval

Overview A visual website concept created for a casual dining brand offering shawarma, burgers, small chops, and other fast-food favourites. This direction was developed as part of the early design phase to establish the brand’s digital look and feel before moving into full website production.

The Concept The goal was to create a bold, energetic restaurant experience that makes the food the centre of attention while keeping the interface modern, clear, and easy to navigate. Two creative directions were presented to the client, and this concept was selected as the preferred direction, with minor typography adjustments requested before development.

Problem Solved Instead of moving directly into development without an approved visual direction, I created an interactive design presentation that allowed the client to clearly understand the proposed style, layout, hierarchy, and overall experience. This reduced uncertainty and created a stronger foundation for the next stage of the project.

Tools Canva — Concept Design & Client Presentation