Ambulance | Television Public Service Announcement (PSA)
For this television PSA, I created a cinematic visual concept focused on public responsibility and ethical behavior in traffic.
The goal was to turn a familiar traffic situation into a memorable social-impact message: every second matters when a life is at stake.
The restrained motion is doing the storytelling herethe UI state changes keep the promo legible while the device framing gives it a tangible, product-like feel.