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Your A/B test said "winner" — but did revenue per visitor move?
CVR is the metric everyone watches. It's easy to track and moves fast. But CVR going up doesn't mean the variant made you more money.
I've seen checkout tweaks that lifted CVR 8% while AOV dropped enough to net a 6% loss in revenue per visitor. The variant "won" — and got shipped — because no guardrail was in the readout.
Before you call a winner😍 → Check revenue per visitor alongside CVR
→ Run a power check — underpowered tests call false winners ~30-40% of the time
→ If you tested multiple metrics, your p-values need correction (Benjamini-Hochberg)
The stat is only as useful as what you're measuring.
The network for creativity
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Hi, I’m Ameya 👋
I’m a Procurement & Operations professional who combines procurement expertise, data analytics, and technology to help businesses work smarter.
I specialize in strategic sourcing, vendor management, procurement operations, SAP MM, process improvement, data analysis, and reporting.
I enjoy turning complex processes into simple, efficient, and data-driven workflows — whether it’s improving procurement processes, building reports, managing vendors, or automating repetitive tasks.
🚀 Open to freelance, remote, and project-based opportunities.
Let’s build something efficient together.
I made a dash board for failure regarding failure of a entire year for easy sorting with various useful filter option
Most reporting problems don’t start with the dashboard.
They start with the data behind it.
Before I build a Power BI or Excel report, I usually check three things first:
• inconsistent categories and naming
• manual steps that can be automated
• KPIs being calculated differently across reports
Fixing these first usually makes the final dashboard simpler, more reliable and much easier to maintain.
Good reporting is not just about making charts look better.
It’s about creating numbers people can actually trust.
