PDP Bundle and Add-On Guidelines for Increasing AOVPDP Bundle and Add-On Guidelines for Increasing AOV
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Mariana's avatar
Mariana Ordoñez
• 1d
Most PDPs lose the sale at the exact moment they try to raise the order value.
Bundles and add-ons work when they help the shopper finish a decision, not start a new one. My rules for the “Pairs well with” block:
Place it below the buy box, never between the price and the button.
Show 2 or 3 options max. More choices, more hesitation.
Offer complements, not alternatives. The charger for the device, not a second device.
One-tap add with the bundle price visible, so nobody has to do math.
Pre-select nothing. Trust beats a sneaky checkbox.
Done right, AOV goes up and the main CTA stays the hero.
What’s the best add-on you’ve seen on a product page?
#ecommerce #CRO #shopify
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