SendGrid Email Campaign Management & Deliverability Optimization

Successfully managed high-volume email campaigns using Twilio SendGrid with Microsoft 365 mailboxes, ensuring strong email deliverability and reliable inbox placement.

Configured the complete sending infrastructure, authenticated domains, connected Microsoft 365 mailboxes, and monitored campaign performance throughout the sending process. Regularly analyzed delivery metrics, bounce rates, open rates, and sender reputation to optimize campaign performance and maintain a healthy email infrastructure.

Based on campaign analytics, the campaign achieved a 99.3% delivery rate with only 0.9% bounced and blocked emails, demonstrating excellent deliverability and list quality.

Responsibilities

Configured and managed SendGrid email campaigns.

Connected and managed Microsoft 365 sending mailboxes.

Set up email authentication (SPF, DKIM, and DMARC).

Managed recipient lists and campaign scheduling.

Monitored email deliverability, inbox placement, and sender reputation.

Analyzed campaign metrics including delivery rate, bounce rate, and open rate.

Optimized campaigns to improve engagement and reduce bounces.

Ensured reliable email delivery through continuous performance monitoring.

Results

4,758 Emails Processed

99.3% Delivery Rate

0.9% Bounce & Block Rate

46.4% Unique Open Rate

Successfully maintained high inbox placement and healthy sender reputation.

Skills: SendGrid, Microsoft 365, Email Deliverability, Email Campaign Management, SPF, DKIM, DMARC, Email Authentication, Microsoft Exchange Online, Email Analytics, Inbox Placement, Email Infrastructure.