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Product ads that feel like cinema, not catalog.
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For the Kittl challenge, I wanted to push myself outside of my usual visual style and experiment with motion-driven product storytelling.The idea started with a simple concept: a matcha drink visualized through fluid motion, ingredient textures, and a clean hero reveal. I focused on building a visual flow that moved from ingredients and liquid movement into a final product moment letting the color contrast and motion carry the story.
The animations were created directly in Kittl’s video generator, where I explored how its AI tools could be used to generate fluid, ingredient-based motion sequences. Once I had the core clips, I brought everything into CapCut to refine the pacing, add transitions, and shaped the final sequence into a short commercial-style edit.
The matcha reveal concept is stunning — using Kittl's fluid motion to carry the ingredient story is such a smart approach. The color contrast between the matcha green and purple is so eye-catching!
My entry for the Kittle Challenge - A short Ad for a concept coffee roast house, “The Great Owl”. The ad had to strategically feature an owl, a visual tie-in to the brand's emblem.
I started with a script to help guide the scenes I needed to create. Then I explored with prompting image variations to support the script.
I then paired images to create AI video sections. Finally linking all the AI videos together using DaVinci Resolve to create the ad.
Tools used: Kittl- Imagery & Video generation, DaVinci Resolve - Video editing
Kittle Flow: Here
Awesome work. I really love the insignia. An absolute work of art
For this project, I wanted to experiment with creating a premium clothing commercial using AI tools. I’ve always been interested in how modern fashion ads use cinematic lighting, macro fabric shots, and strong product reveals to tell a story in a short time. So I made a short concept ad for a StratuSoft clothing brand in kittl. The idea was to highlight common problems with regular t-shirts and present a cleaner, more durable alternative through high-end CGI-style visuals. This project was a fun way to explore storytelling, motion design, and product-focused visuals.
All animation is generated in kittl with final edits done in capcut
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