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Multi-Tenant CMS and Website Platform for Multi-Brand Organizations
Description:
A production-ready multi-site CMS that lets one team run many branded websites from a single admin. It includes tenant isolation, a block-based page builder, automated WordPress migration, AI-assisted page building, and AWS infrastructure.
The challenge:
The client needed to manage many separate websites from one CMS. Each site had its own domain, theme, content and users. The platform had to do four things at once:
• keep tenants fully isolated from each other
• give editors reusable building blocks instead of one-off pages
• make moving existing WordPress sites in fast instead of a manual rebuild
• run reliably in production, not just work as a prototype
What I built:
1. Multi-tenant Payload CMS.
Tenant isolation, per-tenant domains and themes, and role-based access control, so every brand stays separate within one admin.
2. Block-based page builder.
Reusable content blocks, plus blog and form support, so editors build pages without a developer.
3. WordPress migration automation.
Existing sites are imported automatically, and content import and export runs through structured workflows.
4. AI-assisted page and component generation.
Claude turns screenshots and layouts into ready-to-use pages and components, which speeds up new-site setup.
5. Performance and SEO.
Static site generation with Next.js, semantic HTML, and Tailwind CSS for fast, search-friendly pages.
6. Production AWS infrastructure.
Defined in CloudFormation with RDS (PostgreSQL), S3, CloudFront, ACM, SES, Lambda and WAF, with separate staging and production environments.
7. Production-readiness work.
Improvements to admin UX, data workflows, environments and infrastructure security, plus Playwright in the tooling.
The outcome:
The product went from concept to a production-ready multi-site platform. One team can now launch and run many branded websites from one place. Each site is isolated, fast and SEO-friendly. Migrations and new builds take a fraction of the manual effort.
Key takeaway:
A white-label CMS only scales when flexible content tooling comes with real production engineering: isolation, migrations, infrastructure and security.
Good fit for: agencies, franchises, multi-brand organizations, and SaaS teams managing many websites from one platform.
Skills and tools used:
Next.js · Payload CMS · PostgreSQL · Tailwind CSS · AWS · CloudFormation · CloudFront · RDS · S3 · Lambda · SES · WAF · Playwright · Claude API · Multi-Tenant SaaS · Headless CMS · WordPress Migration · SEO
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