Dame Lodge is a women's sleepaway camp in the Colorado mountains built around adult friendship, play, and real connection. I designed and built their complete Squarespace website from the ground up; including six core pages: Homepage, About, FAQ, Lodge Weekends & Events, Blog, and Sign Up. Beyond the design, I wrote all of the website copy, developing a distinct brand voice that balances warmth with conversion across every page. I also configured SEO settings site-wide. I also developed the email strategy and created automated email sequences in Kit. The project required translating a strong founder vision and existing brand strategy into a cohesive digital presence ready to launch and convert from day one.