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A high-tech approach to obsolescence. This intricate dance of carbon fiber and futuristic geometry may push aerodynamic boundaries, but the sheer cost of manufacturing and the impracticality of repairing even a minor fracture raise a vital question: have we reached a tipping point where aggressive styling is compromising the very soul and sustainability of personal transport?
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retrofuturism
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How do you keep a brand's promise of calm intact once real users start clicking through checkout?
Mudita builds minimalist devices around one idea: technology that harmonizes with your life instead of competing for your attention. The brandbook lays that promise out in detail - tone, restraint, what the brand should never feel like. My job was carrying that same discipline into the product itself.
I worked across the checkout flow, the storefront and category browsing, and the product page above the fold - three surfaces where small frictions had quietly built up against the brand's own case for calm. The brandbook gave the rules. The UI work was making sure those rules survived contact with a real cart and a real user.
For the case study visuals, I used AI for the first time to produce product footage 🤖 - wind moving through a scene, an object drifting in place. Higgsfield was genuinely a good way to learn that workflow fast.
Full case study - actual before/after breakdowns - is up on Behance 🔗, linked below.
Genuinely curious where people land on this: generating production assets with AI is fast, and honestly kind of fun as a workflow - but there's real pushback that it's taking work away from people who used to shoot this stuff. Where do you fall on that?
The checkout flow detail is what stands out to me, that's usually where a brand's calm promise turns into three different button behaviors fighting each other. On your AI question, I think it matters less whether it's fast and more who's checking the output against the brand's...
Some brands get moodboarded.
This one got excavated.
Pampa case study is live — a data brand where the logic of a 2,000-year-old desert marking and the vein structure of a butterfly wing turned out to be the same idea wearing two different ages.
The strongest part is that you found one underlying logic that reads across a 2,000-year-old marking and a butterfly wing, so the mark feels discovered rather than styled. That is the line between a moodboard and a system: the concept still holds when you change the medium.
Retro-futurism has always been a fun direction for us, and this was one of the first projects where we really went all in on it.
We created Alex Devine as a fictional web developer and built the whole identity around that old-school vision of the future, CRT screens, terminal interfaces, dithering, experimental typography, and a bit of Y2K nostalgia.
From there, we turned the concept into a full digital experience: the brand identity, portfolio, resume, and Devolio, a Framer template built around the same visual language.
What stands out to you most? The typography, the CRT direction, the identity, or the overall art direction?
Nice work