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An ecommerce business asked me: “Why do people visit my website but leave without buying?”
Here’s what I told them:
The problem may not be your product.
It could be the experience around it.
Slow pages, confusing navigation, weak product information, poor mobile design, or too many steps can create friction.
Before changing your products, audit the buying journey.
Boluwade Olaniyi· Web Developer · Akure, Nigeria · Ecommerce · Wix, Shopify, WordPress · Ecommerce websites, redesigns, UX and SEO
The network for creativity
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