Elevate Your Brand with a Science-Driven Skincare Email FlowElevate Your Brand with a Science-Driven Skincare Email Flow
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Samuel's avatar
Samuel Oseni
• May 5
Yügen Skincare Essentials came in with a clear point of view.
Not "clean" for the label. Clean that performs. Fewer ingredients. Backed by science. Real results on real skin — no filters, no inflated claims.
A brand built out of frustration with products that looked good and failed on real skin. That story needed to be the first thing a new subscriber felt — not a discount, not a product push. The story first.
Five-email welcome flow built around that philosophy.
Email one: the welcome. Warm, direct, no noise. Email two: the founder story — why this brand exists and why that matters. Email three: your skin, your routine — personalised direction based on concern. Email four: real skin, real results — proof without the polish. Email five: the offer, when she's ready.
Built for Klaviyo. Written for a brand that earns trust before it asks for anything. #KlaviyoEmailMarketing #EmailMarketing #WelcomeEmailFlow #SkincareMarketing #EmailDesign #KlaviyoExpert #DTCMarketing #ShopifyMarketing #EmailStrategy
Email MarketingEmail Marketing DesignKlaviyoEmail AutomationFigma
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