Speculative concept — not commissioned client work.
I built a five-slide Founders Timeline / Building in Public carousel system from The Shelf NYC's public brief. It combines timeline, receipt, sticker, and insight modules in a 4:5 format. The placeholder milestone is clearly marked and would be replaced with verified client facts.
DockTail approached me with a fun idea: make us look nothing like what we do.
As strange as it sounds, I think this is one of the most exciting creative challenges. When branding a business, the primary objective is usually to communicate what it does. But what happens when you deliberately take that away?
After a few days of brainstorming, experimentation, and using Curative Intelligence, I arrived at these two concepts.
One is ALL CAPS, the other is all lowercase. Both carry the same personality, but express it through two entirely different approaches.
I designed a series of editorial-inspired layouts for a fictional typography event and workshop focused on the history of type.
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A quiet, minimal Framer template is now live on the marketplace. Plaster is for anyone who wants their work to speak first and a new portfolio published in minutes.
It has four color themes, plus an embossed signature animation.