Stop blaming your ads. It's not always a traffic problem it's a math problem. Most founders think, "If I can just get more traffic to my site, I’ll hit my revenue goals." So they dump more money into Meta, TikTok, and Influencer marketing. But if your funnel doesn't convert, more traffic just equals more wasted ad spend. It’s like pouring water into a leaky bucket. The size of the hose doesn't matter if the bucket still has holes. Before you increase your ad budget, look at your "Leaky Bucket" metrics: Bounce Rate: Are people leaving before they even read your headline? Path-to-Purchase: How many clicks does it take to get to the checkout? (Hint: If it's more than 3, you're losing customers). Cart Abandonment: Are they adding to cart but disappearing at shipping? Stop paying to fill a leaky bucket. Fix the funnel, then scale the traffic.