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Sometimes the best ideas come from thinking clearer not necessarily harder.
When I made this concept, I was trying explore the visual distance between the noise and the work.
From my experience, a lot of times it's better to have clarity and space to breathe rather than overwhelm the users with information, which is what a lot of founders are trying to do.
That's how I came up with: Find the gap. Close the distance.
“Find the gap. Close the distance.” is a strong strategic line, and the visual system carries that idea with real discipline. The breathing room makes the identity feel confident instead of over-explained.
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Motion design for the logo we are making for Nation e-commerce
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Finally a Contra Top Independent!
Been part of this community for a few years now, sharing my work, joining challenges, meeting some great people, and even picking up a few wins along the way.
I've genuinely enjoyed being part of Contra and seeing how much the platform has grown.
This one means a lot. Big thanks to the Contra team for the recognition!
More to come!
Made these 2 concepts for a furniture shop, Rumah Home, a boutique store specialising in Indonesian-inspired furniture and homewares. “Rumah” means “house” in Indonesian, so the idea was to make the name itself feel like home.
Concept 1: An arched doorway frames an interlocked R and H, with sharp geometric details softened by a rounded shape. The olive and terracotta tones nod to Indonesian timber, clay and handcrafted pieces.
Concept 2: The letters turn into furniture: a bedside table, a seat and a lamp. Fine linework keeps it modern, and the handwritten “home” adds warmth.
Beautiful concept! The arched doorway idea is so clever - it instantly makes the word "Rumah" feel like a home. Concept 1 feels more premium and clean to me, the arch with the monogram is very memorable. Great storytelling behind the logo.