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Let’s build the logo for a skincare brand that refuses to look like every other skincare brand. 🍋🍊🍉
For ZYVRA, the logo needed to feel bold, energetic, expressive, and instantly recognisable while still being flexible enough to work across packaging, social content and the wider visual identity.
I started with the brand strategy and moodboard, explored different lettering styles and directions, and then refined the forms until I found something that felt like ZYVRA confident, playful and full of energy.
The final logo direction became the foundation for the rest of the identity, from bold typography and vibrant colours to the expressive packaging system.
Brand personality:
Bold • Energetic • Expressive • Modern
This is why I believe a logo should be more than just a visual mark. It should come from the strategy and personality of the brand and give the rest of the identity a clear direction.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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A feels more professional great job 🎉🎉
Cafe De Casa — Visual Identity System
The Problem: Beautiful physical café spaces often lose their premium feel online when their digital grid and generic brand marks don't match the in-store hospitality experience.
The Solution: A cohesive, custom word mark and unified visual system that bridges the gap between their physical storefront and digital presence. The goal was to build a mark that feels welcoming, premium, and instantly recognisable at a glance.
Deliverables:
• Custom word mark & responsive brand icon
• Unified typographic and colour system
• Digital touchpoint strategy (Instagram grid)
• Physical brand applications (Menu, signage, and apparel)
(Concept redesign for Cafe De Casa — Unsolicited / Not affiliated)
Available for new brand identity projects
Great visuals man