A City of Two Languages:

A short-form video concept exploring the connection between language, culture and everyday experiences in Singapore, designed for Chinese audiences, highlighting Singapore as an approachable and culturally familiar destination to learn English with Inlingua. 

Through original street footage and bilingual typography, the video captures the feeling of discovering a place through its words, people and surroundings. Shot across Chinatown, the visual narrative leverages on Singapore's bilingual landscape. 

Created as a speculative campaign concept for inlingua Singapore's Full-Time English Programme, this project explores visual storytelling for social media through a blend of cultural details and editorial-style imagery, showcasing Singapore as a welcoming, "city of two languages" where learning English happens both in the classroom and through everyday experiences.