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Camila Caicedo

• Apr 7

Excited to be working on a new project with Root and Wander.

Shaping the brand from a conceptual level, where positioning, visual direction and digital experience need to align from the start.

These are the kind of projects I enjoy most, where context, creativity and complexity come together in a way that actually defines how a brand shows up.

NEW PAID PROJECT

Camila CaicedoRoot and Wander

May | Brand designer, strategist & creative director

pro

• Oct 22

MORROW | Brand Identity & Art Direction

MORROW is a self-directed homeware brand concept built around a slower approach to living. Thoughtful objects, natural materials and a sense of permanence, brought together through a brand designed to feel as considered as the pieces it represents.

The visual direction combines deep greens, warm browns and soft ivory, balancing rustic character with understated luxury. The goal was to create an identity that feels collected rather than overly polished, with a quiet sense of permanence running through every detail.

From the visual identity to the overall art direction, I developed the branding from start to finish, building a cohesive visual world around the idea of slow-made living.

MORROW. Design made to stay.

Adobe Illustrator Adobe Photoshop Pinterest Typography slowliving Brand Design

Sagar Nawaz

• Oct 23

Love this concept May! MORROW - slower approach to living with thoughtful objects and natural materials. The name itself feels calm and permanent. Brand identity looks so considered and minimal, perfectly matching the homeware philosophy. Beautiful art direction!

Alex Lazar

• Oct 22

Branding Design for a AI Startup

The client wanted a solution to its boring and non-convertible logo and we came with with a solution by creating a branding that converts and speaks to its clients.