The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Excited to be working on a new project with Root and Wander.
Shaping the brand from a conceptual level, where positioning, visual direction and digital experience need to align from the start.
These are the kind of projects I enjoy most, where context, creativity and complexity come together in a way that actually defines how a brand shows up.
NEW PAID PROJECT
Camila CaicedoRoot and Wander
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Taste test time 🍷
Some logo explorations for a brand identity I’m working on.
Different directions, different energies… not sure which one is “the one” yet.
Which one would you go for and why?
53 voted
59%
37 voted
41%
90 votes
Closed
I like better the Playful version, here's why: the hierarchy is better structured on the Playful version, the brand name - despite not being the bigger element - is clearly the most important one thanks to the boldness of its lines, and you can read each element in order from...
How do we build a brand from just a moodboard?
Each project we work on requires a different approach.
However, moodboarding is one of our non-negotiables when it comes to working on brand projects.
If you haven’t heard of a moodboard before, it’s a collection of images that we put together to give us a clear visual direction.
Okay… but if a moodboard is just a collection of unrelated images, how do we use this to build a brand?
Let’s take a look at my most recent project.
A few weeks ago, I decided to create a new visual identity for Capacities a knowledge management software similar to Notion and Obsidian.
What made Capacities different from competitors was it’s ability to turn ideas & notes into connected objects, making it easier for it’s users to find buried files.
From this information we put together a brief and started moodboarding.
We focused on:
→ Simple shapes like squares and rectangles
→ Grids that kept the layout organised
→ Simple clear and readable typography
Elements that were chosen to showcase connection and organisation.
Collecting was the easy part, the challenge is translating the moodboard into a working and appropriate design system.
Using the moodboard as a reference, I utilised the shapes, layouts and grids to give Capacities a new intentional identity.
Love this!
BGL 🥯✨
A colourful branding for a bagel bar with guts.
Pick your spread, stack your fillings, make it yours.
No wrong combinations here. Go wild. 👀
Fresh, bold, and a bit playful… just how I like my brands.
Wow 😊
Trending
Runway
AI video generation is exploding. What are you dreaming up in Runway?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
portfolioreview
The best portfolios tell a story, not just show a grid. Share yours for feedback.
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?