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ASLO ─ Visual identity
While many athletic brands focus on intensity, competition, and pushing limits, Aslo focuses on creating apparel that moves naturally with the body, helping people feel comfortable whether they're training, working, traveling or relaxing.
The brand sits at the intersection of sport, lifestyle, and wellbeing, designing products that eliminate distractions so people can focus on what matters.
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Good Job
Back after a while, excited to share some recent work.
I recently worked on a product called ChargeIndia in the EV charging space. The idea was simple: bring all EV charging providers into one platform and create a seamless experience for users while helping the brand stand out in a competitive market.
It was an exciting project to be part of, from shaping the brand identity to designing the mobile app. I’ll be sharing more shots and some behind the scenes content over the next few days, but here’s a sneak peek at the brand guidelines.
One of the key goals was to remain rooted in Indian culture while presenting the brand in a modern, forward-looking way. After hundreds of explorations and iterations, I finally landed on this logo.
Great work. Beautifully blended the Indian culture ethos with a business forward looking identity.
From concept to brand bible. 🎨
This is Cuetip - a fintech-style brand that needed
more than just a logo. They needed a complete
visual language.
Here's what we built:
=> Full logo system + symbol variations
=> Vibrant color palette (pink, cyan, green)
=> Typography hierarchy
=> Shape & photography direction
=> Brand mockups across digital & print
=> 16-page professional brand book
A brand without guidelines is a brand without
consistency. Every designer, developer, and
marketer on their team now speaks the same
visual language.
This is what Brand Identity done right looks like. 👇
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