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Naturally Vibrant - Premium Wellness Food Brand Concept.
A premium wellness food brand concept designed to promote healthy eating through vibrant visuals, ingredient-led storytelling, and lifestyle-focused messaging. The project combines nutritional benefits, product education, and aspirational branding into a cohesive campaign system that encourages consumers to view healthy food as both nourishing and enjoyable.
Built around the idea that wellness should feel natural, colorful, and attainable, the visual direction emphasizes fresh ingredients, clean design, and modern editorial aesthetics. The result is a brand experience that balances product credibility with emotional appeal across digital marketing, social media, and lifestyle content.
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Should brands be beautiful, or impossible to ignore?
When I designed the identity for Sandwich, an advertising agency, I quickly realized that a polished, predictable brand would be the wrong answer.
Inspired by the tight structure of a sandwich, I knew the identity had to feel bold, loud, and unapologetic. The logo and overall identity needed to grab attention.
That is what I find interesting about Neo Brutalism. It strips away the filters and lets the message hit harder with high contrast type and bold colors.
As it's hard to replicate with AI, do you think Neo Brutalism is a lasting design direction?
Neat!
Yay! My new project is almost ready to go public! We are finishing up the last few animations then we will fully release the case study! You can check it out on the appstore and on https://thebrainrotapp.com/ !
Great work
BABBU
Every toddler invents their own language. Babbu is my daughter Matilda's word for ball. By the time she says it correctly, I'll have already forgotten how it sounded.
Babbu is a private dictionary for the words only your child says, the mispronunciations, the invented names, the sounds that make sense to no one but you. No social features. No accounts. Just a growing archive of a specific, unrepeatable moment in your child's life.
Try it here: https://adobe-slush-93538397.figma.site
✨ What it does
- Add a word as your child says it, plus what it actually means
- Record their voice directly in the app
- Automatically matches an illustration to the word's meaning, translating it from any language
- Colour-code each card
- Search your collection
- Share a snapshot of the full dictionary with family as a single link
🛠️ Built with
Figma Make
Anthropic API — icon matching with automatic translation
Native browser MediaRecorder API — audio recording, no dependencies
localStorage — fully private, lives on your device
🔮 What's next
Live sync so the dictionary stays up to date for everyone
Family members can contribute words from their end
Milestones view — first word, tenth, fiftieth
A printed book of the whole dictionary
This is so wonderful! Did you make the video with Weave?
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