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Design is becoming faster than ever.
But speed isn’t the same as originality.
As AI tools become more common, much of what we see today starts to feel familiar—polished, efficient, but often lacking distinction.
At Taste, we approach design differently.
http://taste.codes
We focus on clarity, intention, and creating work that actually stands out.
Because for us, creativity isn’t optional—it’s the foundation.
If your brand needs more than just “good enough,”
we’re here to build something memorable.
When i browse around the web to get inspired and create something all i see is boring Al slop. I get it Al makes your work 10x faster but it does come with a...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Hey there! Just wanted to share our recent launch for Henderson & Co. - a Sydney-based design studio specialising in architecture, interiors, and identity.
The goal of this project was clarity, precision, and a premium feel without noise. No heavy animations. No distractions. Just clean design, typography, and spacing.
We handled it end-to-end - from design to development - focusing on building a system, not just pages. The hierarchy is clear, the content flows naturally, and the experience stays consistent across all screens.
A key detail is the homepage “vibe” system. Each visit introduces a different visual direction - dune, water, or snow. The structure stays the same, but the first impression shifts. It adds identity without breaking consistency.
What matters here is not visuals alone.
It’s how design, structure, and performance work together to create an experience that feels premium because it’s intentional.
If you’re planning a new website or want to improve your current one, we can review your case and suggest a clear direction.
amazing work
A multi-property real estate operator came to me last month asking for a logo refresh. We never touched the logo.
The logo wasn't the problem. The problem was that every property had its own headline style, its own button shape, and three different fonts in three different listing decks. Investors couldn't tell which properties belonged to the same operator.
That's not a creative problem. That's a governance problem.
We wrote a one-page system. Five rules. What the headline does. How the button looks. Which font, full stop. Where the operator's name sits on the brochure. What the photo treatment is.
Six weeks later they closed on their eighth property. The acquisition memo was the first one a private investor said "looked like a real platform" instead of a portfolio of one-off deals.
The logo is still the same logo it was eighteen months ago.
Most brand work that gets billed as identity is actually governance work in a trench coat. The companies that read as one company across every surface aren't the ones with the best logo. They're the ones where every surface obeys five rules.
If you've got more than three surfaces and can't name those rules in one breath, the problem isn't your logo.
excellent
Open your homepage. Open your three closest competitors. Squint.
If you can't tell which one is yours from across the room, your buyer can't either. And they're trying to keep six of you straight in a Notion doc with seven other tabs open.
Here's what's happening in the AI category right now.
The dark mode. The lowercase wordmark. The orange-to-purple gradient. The one-word Greek-dictionary name. The abstract mark gesturing at "intelligence." Every AI startup pulled the same playbook from OpenAI and Anthropic's decks. Each decision is defensible alone. Together they're a uniform.
The uniform got the early winners funded, so every Series A since reverse-engineered it. The same fifteen VCs see the same thirty decks per quarter, and founders calibrate to what looks fundable, which means looks like the last company that got funded.
That trade made sense at seed. It stops making sense the moment you have to sell something.
Your buyer doesn't pattern-match on "this looks AI-native." They pattern-match on "is this the one Sarah recommended on Slack." Memorability is the moat. The category-standard look is a discount you apply to your own pipeline every visit.
Wrote about who broke rank, what it bought them, and the audit that tells you whether you're paying the tax. Link in comments.
Nice one
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