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Raising Mama (DTC Baby Apparel) – Shopify Redesign & Development
Led the complete redesign and custom Shopify development for a fast-growing DTC baby apparel brand. Built a scalable theme architecture using Shopify Metaobjects and dynamic content, implemented advanced collection filtering and merchandising, developed custom sections and landing pages, optimized mobile UX, and improved site performance and Core Web Vitals for a faster, higher-converting shopping experience.
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Related posts
Quick A/B test for this hero section redesign for Aventura Swimwear.
Here, I focus on highlighting what's unique to the brand above the fold.
Which variation do you think is better? The original design is also attached.
4 voted
31%
9 voted
69%
13 votes
Closed
Option 2
This morning I found a local bakery website with great branding, but the hero section lacked impact; it just showed a single, isolated, small loaf of bread on a dark background.
I jumped into Framer to see how to elevate it and designed two alternative versions:
Option 1: The Focused Loaf. True to the original concept, but re-engineered for a much stronger visual hierarchy.
Option 2: The Working Station. An immersive, storytelling approach that drops you right onto the baker's table.
Which version do you think works better for a premium bakery? Let me know below! 👇
24 voted
59%
17 voted
41%
41 votes
Closed
Both look nice in my opinion!
Template #3 coming along nicely. Almost finished all pages design and animation prototypes.
For some reason I am still doing most of prototyping not directly in framer but directly in claude code
Cool 😍
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