I draw logos by hand, then build everything around them: the brand, the website, the store. Lately I also make product films and ads with AI.
Recent work: an RY monogram and site for a Koreatown law firm, a winged W for a defense firm, and my family's golf eyewear brand, from the mascot to Shopify.
Starting a brand, or have one that doesn't feel like you yet? Show me what you're building.
The logo-led system reads tight because the wordmark sits clean in the negative space instead of fighting the emblem — when a brand has that kind of restraint, the Shopify store usually carries the same hierarchy into the product grid and checkout without inventing new rules....
Along the way my PTS score on Contra went up too, which makes this milestone even more meaningful. It’s not just about the number: it’s all the projects, clients, late nights, ideas, mistakes, and lessons that got...
Good question to ask in public. A tip that tends to work well on platforms like this: write to a prospect about their specific problem and ask one honest question, instead of sending a generic pitch. Real conversations beat templates, and they are a lot more fun too.