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Website Link
https://pepper-bird-g92n.squarespace.com
Password:1611
Project Description
This project is a professional medical writing website built on Squarespace, designed specifically for pharmaceutical companies and clinical teams. Drawing on over 20 years of pharmacy experience and 3 years dedicated to medical writing, the site communicates scientific precision and regulatory compliance through clean typography, a calm color palette, and clear service positioning. It includes a homepage, a services page featuring four core offerings — Clinical Study Reports, Regulatory Submission Documents, Patient Education Materials, and Medical & Scientific Content — an about page highlighting relevant certifications in Clinical Pharmacology and Pharmacovigilance, an educational resources section, and a contact page for consultation requests.
How Finish Layer tools were used
I used Squarespace's built-in design tools to customize the layout, typography, and color palette across the site, creating a cohesive, professional look tailored to a pharma and healthcare audience. The design focuses on clarity and trust — key priorities for the target audience of pharmaceutical companies and clinical teams.
Social Media Post
https://www.instagram.com/reel/Da5JHKRuerS/
Video Walkthrough
https://youtube.com/shorts/undnStEf6x0
Client Permission
Not applicable — this is my own personal/professional site, not built for a third-party client.
Designing specifically for pharma and clinical teams gives the site a very clear audience. How did that audience influence the information hierarchy on the homepage?
Great question! Since pharma and clinical teams are often time-pressed and evaluating multiple vendors, I structured the homepage to lead with credibility and clarity first — the hero immediately states who the site is for (pharma & clinical teams) and what problem it solves,...
Nice
Thank you!
The network for creativity
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