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The objective of this project was to scale revenue for a Shopify-based eCommerce brand while maintaining a healthy conversion rate and average order value. I managed end-to-end performance marketing, focusing on traffic quality, funnel optimization, and data-driven ad scaling.
Through structured campaign testing, audience segmentation, and conversion rate optimization, the store achieved $175,459.31 in total sales within 30 days. Traffic increased to 76,029 online store sessions, resulting in 1,412 total orders, a 1.76% conversion rate, and a strong $106.19 average order value.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Launching VELD13
I’ve always wanted to start something of my own, so at the beginning of this year I began sowing the seeds.
A place at the edge of a forest for people to chill and drink coffee.
I’ve already created the website. Take a peak here: https://www.veld13.be
Hit the translate button for the full context 😉
so beautiful was this built in famer?
Custom Shopify website design and development for Elemento Bath, a premium bath and lifestyle brand. 514 Digital created a clean, minimal, luxury-focused eCommerce experience optimized for conversions and user experience.
The project included custom UI/UX design, advanced Shopify development, and integration of key tools such as Klaviyo, HubSpot, Google Tag Manager, and multiple payment gateways. Built using modern frameworks and performance-focused technologies, the site ensures fast load speeds, mobile responsiveness, and seamless shopping.
One of our best Shopify builds!
Designed and built a fully automated post-purchase email flow to help a new e-commerce brand collect authentic Trustpilot reviews while protecting their public reputation from day one.
The Challenge
The brand had zero reviews and no system to collect them. They needed social proof quickly, but couldn't risk negative feedback going public before they'd had the chance to address issues internally.
What I Built
A 2-email Klaviyo flow triggered on order fulfillment with an embedded 5-star rating poll. The poll routes customers based on their selection:
• 1–3 stars → Private Google Form for internal feedback ("what went wrong?")
• 4–5 stars → Directly to the brand's Trustpilot page for a public review
Key design decisions:
→ Triggered on fulfillment, not order placement (accuracy)
→ 5-day delay before first email (genuine product experience)
→ Follow-up sent only to non-clickers after 5 days (deliverability)
→ In-email poll to reduce friction before intent is captured
Results
✔ 7 verified Trustpilot reviews collected
✔ 6 five-star ratings · 1 four-star rating
✔ 0 negative reviews published
✔ Fully automated — runs on every order with no manual effort
Skills used: Email marketing strategy, Klaviyo flows, copywriting, customer journey design, conversion optimisation.
nice work
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