Audited 16 tools across 6 categories for a fictional 30-person B2B SaaS company (Nucleus AI). Identified $3,800/month in addressable savings — $45,600 annually. Produced a professional consolidation memo addressed to the VP of Sales/CRO with a 90-day implementation plan.
Explored two different visual directions for the same SaaS landing page.
The structure stays consistent, while the imagery, mood and art direction shift the overall brand feel.
Interested to know which direction feels stronger.