Audited 16 tools across 6 categories for a fictional 30-person B2B SaaS company (Nucleus AI). Identified $3,800/month in addressable savings — $45,600 annually. Produced a professional consolidation memo addressed to the VP of Sales/CRO with a 90-day implementation plan.
The 30–60 minute delay then 24-hour follow-up is a sensible cadence. The part I would harden next is the stop conditions: once the cart converts or the customer replies, every channel should cancel, and WhatsApp especially needs a clear opt-in trail before the first send....
Your website looks good. So why isn’t anyone getting in touch?
Most websites are built to impress. Not to move people forward.
There’s a difference. And it starts with the brief.
Most founders brief their designer on aesthetics. Colours, fonts, feeling. Nobody briefs on the journey. What should someone feel in the first three seconds? What’s the one action you want them to take?
If those questions aren’t answered before design starts, the website will look right and work wrong.
I’ve spent years studying how people behave on websites before I started designing them. The biggest thing I learned: conversion isn’t a feature you add at the end. It’s what the design is for from the beginning.
Does your website move visitors forward or just describe what you do?