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Your website looks good. So why isn’t anyone getting in touch?
Most websites are built to impress. Not to move people forward.
There’s a difference. And it starts with the brief.
Most founders brief their designer on aesthetics. Colours, fonts, feeling. Nobody briefs on the journey. What should someone feel in the first three seconds? What’s the one action you want them to take?
If those questions aren’t answered before design starts, the website will look right and work wrong.
I’ve spent years studying how people behave on websites before I started designing them. The biggest thing I learned: conversion isn’t a feature you add at the end. It’s what the design is for from the beginning.
Does your website move visitors forward or just describe what you do?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Brand new case study up! Had loads of fun with this one
OpenHaus is a vibrant house music festival, made for anyone and everyone. The visual identity leans into bold, saturated color paired with bold typography and structured, grid-based layouts. It feels colorful and inviting on the surface, but stays grounded by a level of restraint that gives it a more considered feel.
Looks nice 👍🏻
Over the past month, I've been spending more time exploring Shopify store design and thinking about what makes an online store work well.
One thing that stands out to me is that good e-commerce design involves much more than appearance.
I've been paying closer attention to:
→ How a homepage guides visitors
→ How product pages present important information
→ How collections help customers discover products
→ How navigation affects the shopping experience
→ How a store adapts to mobile screens
→ How consistent design builds a stronger brand experience
I'm also learning to think more carefully about the purpose behind each section instead of designing just because something looks good.
Every page should have a reason to exist, and every design decision should contribute to the overall experience.
I still have more to learn and improve, but each project gives me another opportunity to practice, experiment, and develop my approach.
My biggest takeaway so far: good Shopify design brings visual presentation, usability, and the customer's journey together.
What's one thing you believe every e-commerce designer should understand?
Understanding customer behavior is key to creating better shopping experiences. 👏
AI Fashion Shopping & Outfit Recommendation Platform
Designed a modern AI-powered fashion shopping platform that helps users discover personalized outfits and shop smarter.
The concept combines AI-driven outfit recommendations, style matching, virtual outfit previews, and a personalized wardrobe experience in a clean, premium interface.
Nice work
