How do you show GTM work when GTM work doesn’t look like a polished “after”

How do you show GTM work when GTM work doesn’t look like a polished “after”How do you show GTM work when GTM work doesn’t look like a polished “after”

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Fernanda Fruett

pro

• Jan 30

How do you show GTM work when GTM work doesn’t look like a polished “after” photo?

Most of it lives in:

- tables - scoring rubrics - enrichment logic - messy iterations - screenshots and Loom's I can’t post - docs I shouldn’t post (because… confidentiality)

So when I finally share something like my De-Classified Clayback, it’s not me trying to be mysterious.

It’s me trying to translate what I actually do into something you can see.

And if you’re a strategist / operator / marketer who’s also been hiding behind “I can’t share this”… I get it.

This post is my reminder (and maybe yours too): I’m allowed to show the craft, even without a polished picture or a perfect slide deck. Sometimes the most honest GTM work looks like THIS.