A spec product ad for LG OLED
Workflow:
Generated character sheet of woman
Generated character sheet of the Hummingbird
Generated 9 main Keyframes
Transferred all the images to Seedance2.5, &
generated a single shot multi-ref 21 second video.
The brief was simple. Show a new personalized news feature.
The obvious solution was to show a few clicks in the UI as you choose your topics. Clear, but not very interesting.
So I pulled that moment out of the interface first and turned it into a cloud of topics. You get the idea before you even see the product, then the video drops you back into the real UI and shows where it lives.
I really like these tiny decisions. The feature stays the same, but it feels easier to get and a lot more fun to watch.